Serendipitously Discovering the Alluring “Lost” World of Neon: A Magnetic Attraction
Before the 1960s, commercial buildings were shaped like simple boxes. The exteriors were restricted to simple doors and windows. In 1966 the American architect Robert Venturi advocated that he hoped that the architectural art that was initially in the hands of the upper elite, would improve the aesthetics of the masses through commercial structures that anyone could appreciate. He suggested using the art of decorative art to alter the look of contemporary architecture.
The commercial buildings of the future are more than just commercial structures. They also contain the richness and beauty of art and help the development axis that connects urban economics, culture, and also history. The department store that we remember from our childhood memories is well-lit and historical evidence. For the brief time we’ve been alive it has been the most important element of our childhood memories.
There are currently five main commercial elements that communicate information in the façade of modern commercial structures that include LED screens, showcases advertising light boxes LOGO, and neon lights. The window is an issue we often discuss, and it is the one that gets the most attention and also has the most space to play. The neon light has a unique appearance, and we find it is getting less and less popular, it has a historical significance and was once believed to be a popular perception symbol of prosperous business.
Several cities began getting rid of neon signs in the 1970s. In Hong Kong, which is known for its neon nighttime scenes, the amount of neon light fixtures was drastically reduced in the 1990s due to various safety reasons. With retro culture in mind, neon signs are returning to the commercial and design fields.
In the city of hidden secrets neon lights flash across the city
Signboards, are ubiquitous in every part of the city and are a vital part both of the urban landscape and commerce. In “Jiangnanchun”, Du Mu described the “wind of wine flags that float in the waters of mountain villages” meaning “wine flags are waving across the sky everywhere”, which is the design of shop signage everywhere. The signboard display becomes more mature. Graphics, text fonts, and lamps evolve in the context of traditional patterns. The evolution of signboards is the finest illustration of China’s ancient commercial development.
Neon signs were the most well-known commercial advertising medium in the boom years of the capitalist industry during the 20th century. In 1910, it started appearing on billboards on the streets of Paris. Since 1920, it has been popular in Shanghai, which is often referred to as “Oriental Paris”. In the year 1950, it was seen in large numbers in Hong Kong. To date, Tokyo, Macau, Hollywood, and all the colorful and wealthy cities we can think of, have begun to flash neon lights in the long night, illuminating the initial need for the development of commercial and urban areas, and becoming people’s all-encompassing desire for a glittering world. imagine.
Sir William Ramsay, a famous Scottish chemist, discovered a gas that was able to resist liquefaction, and then turn bright red when energized. The gas was named by Ramsay “neon”. He continued to play with other gases that conduct electricity and produce colored light. Then, neon lights were developed.
Mao Dun wrote about Shanghai in the 1930s Shanghai in “Midnight”. He said that the neon tubes that were placed on top of the roofs of bungalows released flame-like red light, and green flames as green: Heat, Light, and Power.
Only Hong Kong is home to the best-preserved culture of neon. The narrow streets of Hong Kong are brimming with neon lights. The neon lights that shine through the streets are the most vivid memories of Hong Kong. The most realistic reflection of the cyberpunk style is Hong Kong. Hong Kong is reflected in many films, including Blade Runner and Ghost in the Shell.
They often think of Asian urban landscapes when they envision the future. The landscape of the future seems to be dominated by traditional elements, like neon lights and Chinese characters. In the past, it was a clear message aimed at businesses but now it has become a new fantasy in the direction of artistic creativity.
What is the most efficient way to make use of neon lighting in a new business era?
Changes in society and consumption have led to constant changes in urban commerce and lighting, with neon bulbs becoming increasingly replaced by technology like LEDs. Neon created a powerful visual language in the 20th century, and today it brings back memories for many. Even though neon lights are not as popular as they used to be in the past, their unique artistic merit is highly sought-after. The industry is seeing increasing numbers of neon lights integrated with other advertising materials to create distinctive designs which have become a brand-new symbol of the commercial’s visual appeal.
The two main elements in neon lighting are light and color. They can have a positive impact on the environment and consumers. The other is to increase the vitality of a business. The neon lights themselves have a certain “dramatic” impact, which gives people a completely imaginative and vibrant atmosphere in the stage creation. Even if there are not any people in the area the neon lights can make the scene lively. The first is that light can extend the time spent in consumption. The comfortable lighting also has the function “lost”, making consumers spend more time. Thirdly, it guides consumption. In our conventional perception, the bright Light itself is an indication and a guide to the eating scene, while the impact of neon light is much more apparent.
The Xi’an Datang Never-Sleep City project RET previously worked on used the prosperous Tang culture as the backdrop The project was then highlighted and transformed with lighting themes, combining the rich historical tradition with a strong commercial atmosphere using the method of light to convey new business. vitality. It also fulfills its role of guiding people. It uses colors and comfortable light to extend the consumption time.
Let’s take two more examples to see how neon lights can be integrated into the current business setting.
City Point is a multi-faceted project that includes retail, entertainment, and dining options located in Brooklyn, New York and is known as City Point. It is located beneath a building called DeKalb Market Hall. The Dikabai Market is a food market that has more than 40 gourmet food vendors and encompasses more than 3,300 square meters and is located beneath the structure.
In Europe as well as the United States, food courts are more popular. Food courts are a way to lead a more relaxed life. They do not just provide delicious and nutritious food but also offer exquisiteness and comfort in design. Its social significance is much more social than in China. strong. In the U.S., the market for “food courts” has grown roughly 700 percent since 2010 according to research, because customers enjoy them.
We would like to know that the primary signboard’s feature and the main visual feature in this food court are using neon lights. The merchants can put up signs with uniform neon lighting, according to the plans of the operator and suggestions. It creates a laid-back street scene, as the pedestrians walk by.
In reality, this is the definition of exteriorization of interior design within modern business. The interior of the building displays certain characteristics of urban space. The courtyard-like space is derived from the square in the city, and the street-like area is derived from the streets. The usage of neon lights is part of the outdoor trend of commercial outdoor environmental elements. Using this common outdoor element can add convenience and atmosphere to indoor environments.
The operating partner of the Decca White Market said that he would like to employ this method to bring the city back to pre-hippie times. Utilizing neon light provides a vibrant and exciting environment, which can symbolize the prosperity of business in people’s memory and make people feel that they are living in the city.
Another option is for brands to promote neon as a main art form. Tiffany made a move last year, which saw people stop at a red light of orange neon lights inside the Fifth Avenue store window. The gesture’s “hand” is perhaps the most striking thing about the gesture. This demonstrates that Tiffany can get people to look around and take in the beauty of things without conscious thought.
Neon lights have a strong provocative effect and are very attractive when used in window displays. Many brands also use neon lights for pop-up stores. Fendi, Coach, Tiffany & Company, and Bergdorf Goodman are just a few of the companies that have found professional neon lighting production studios to help create a dynamic image.
The development of stores for brands needs to re-establish visual highlights, jumping out from a myriad of visual effects. And the captivating effect of neon lights is undoubtedly an excellent choice. It is interesting that reviving neon effects in the present day and age can represent an avant-garde style and inspire nostalgia.
Neon lights are one of the numerous elements of design in the commercial world. Because it’s unique and has evolved into an art form. The combination of avant-garde and retro charm has become the epitome of the past of urban commercial development. Signboards that are made up of neon light always directly stimulate our brains and eyes.
The neon light museum in Las Vegas, USA records the splendors of a certain generation of casinos. It has over 150 neon signs dating from the 1930s to today. Since its founding in 1996, the museum has been committed to preserving, studying, and showing neon signs from Las Vegas, covering various aspects such as the arts, culture, and the past. The neon signs of the famous hotels and restaurants that accompany urbanization, like “Moulin Rouge”, “Desert Inn” as well as “Flamingo” can evoke people’s nostalgic feelings. Also, there are signs such as signs for casino hotels, motels, and signs for restaurants which represent the former commercial activity of the city.
In today’s cities, neon lights have become an old-fashioned landscape, however, it has not gone out of our sight. The world of neon is gorgeous and bright, one that appears to be a fantasy, and it has also appeared in countless film scenes that make us “lost” without conscious thought.
Because of these cultures that are shaped by colors, words, and images, there is an exchange between the city and us. The cityscape is evolving rapidly. It is more beneficial to not spend as much time looking at our smartphones and spend more time walking around the streets. This will leave us with lasting memories of our city.